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Signifyd

Provider
Fraud

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 10 companies across 1 category.

signifyd.com ↗Also analysed as a company — its own stack →
CategoriesFraud
Rank#4 of 9 in Fraud
Buyers10 companies
HeadquartersSan Jose, CA
Founded2011
FoundersRajesh Ramanand
Raised$390M

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Founders & story · from Signifyd’s own dossier

Founded in 2011 by PayPal risk veterans, Signifyd built a machine-learning fraud-detection platform differentiated by a financial guarantee: merchants pay nothing when an approved order turns out to be fraudulent, shifting liability to Signifyd. This insurance-like model drove rapid enterprise adoption and partnerships with major payment processors such as Worldpay/FIS. The company expanded from pure fraud detection into a broader Commerce Protection Platform covering abuse prevention, payment optimization, SCA/3DS exemption management, and authorization rate optimization — moving from a point fraud tool toward an embedded risk infrastructure layer for global e-commerce.

Latest round: Series E, 2021
Full dossier: Signifyd’s own stack, layer by layer →
Who uses Signifyd
10 companies disclose Signifyd in their stack
Toys R UsPhilipsAdoramaCymbiotikaBuild-A-BearHot TopicFerguson HomeBhfoNatural Baby ShowerPublic Desire
Buyer mix · 10 of 10 classified
E-commerce / Retail · 8E-commerce / DTC brand · 1Vertical SaaS / Healthcare · 1
US · 7UK · 2EU · 1
What the disclosures say
Toys R Us
“Signifyd publicly lists Toys R Us as a customer (known_customer_listings TIER 1).”
Adorama
“Adorama payment methods page lists Visa, Mastercard, Amex, Discover, Visa Checkout; Zip publicly lists Adorama as a BNPL partner at zip.co/us/store/adorama; Signifyd publicly lists Adorama as a customer (known_customer_listings TIER 1).”
Cymbiotika
“Signifyd publicly lists Cymbiotika as a customer.”
Build-A-Bear
“Signifyd publicly lists Build-A-Bear as a customer (known_customer_listings TIER 1).”
Hot Topic
“Signifyd publicly lists Hot Topic as a customer (known_customer_listings).”
Ferguson Home
“Signifyd publicly lists Ferguson Home as a customer (known_customer_listings, TIER 1).”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Signifyd? Claim this profile above to unlock your own full list.
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What Signifyd runs on · from its own dossier
The third-party providers Signifyd itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Signifyd.
Spend / AP
Brex
Treasury Management
Brex Treasury
Full dossier with evidence for each layer →
Alternatives to Signifyd

Other Fraud providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

ComplyAdvantage29 buyers →Sardine18 buyers →Taktile13 buyers →Forter7 buyers →Kount6 buyers →Sift2 buyers →GrailPay1 buyer →Oscilar1 buyer →
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Ranked #4 of 9 in Fraud — Embedded Finance Index 2026
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Signifyd — frequently asked

Which companies use Signifyd?

10 companies disclose Signifyd in their stack in the Embedded Finance Index 2026, including Toys R Us, Philips, Adorama, Cymbiotika, Build-A-Bear, Hot Topic, Ferguson Home, Bhfo, Natural Baby Shower and Public Desire.

What does Signifyd do?

Signifyd is an embedded-finance provider in Fraud. It ranks #4 of 9 Fraud providers by disclosed buyers.

What are the alternatives to Signifyd?

The most-disclosed Fraud alternatives to Signifyd are ComplyAdvantage (29 buyers), Sardine (18 buyers), Taktile (13 buyers), Forter (7 buyers), Kount (6 buyers) and Sift (2 buyers).

Who founded Signifyd?

Signifyd was founded by Rajesh Ramanand and is founded in 2011, headquartered in San Jose, CA.

How much funding has Signifyd raised?

Signifyd has raised $390M in total.

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