← Embedded Finance Index 2026

Signifyd

Also a provider — view Signifyd’s profile →

Can a fraud-guarantee model become the default risk infrastructure layer for global e-commerce payment flows?

Founded2011
HQSan Jose, CA
FoundersRajesh Ramanand
Total raised$390M
Latest roundSeries E, 2021
Valuation$1.34B post-money (2021)
IndustryFraud / E-commerce Security
The story

Founded in 2011 by PayPal risk veterans, Signifyd built a machine-learning fraud-detection platform differentiated by a financial guarantee: merchants pay nothing when an approved order turns out to be fraudulent, shifting liability to Signifyd. This insurance-like model drove rapid enterprise adoption and partnerships with major payment processors such as Worldpay/FIS. The company expanded from pure fraud detection into a broader Commerce Protection Platform covering abuse prevention, payment optimization, SCA/3DS exemption management, and authorization rate optimization — moving from a point fraud tool toward an embedded risk infrastructure layer for global e-commerce.

Last 12 months
Product timeline
2011
Founded by PayPal veterans to build a machine-learning fraud prevention platform for e-commerce merchants.· pivot
2012
Raised $2M seed round from Andreessen Horowitz to commercialize payment fraud detection for online businesses.· banking
2017
Raised $56M Series C; counts Jet.com, Peet's Coffee, and Lacoste as customers; introduced financial guarantee against approved fraudulent orders.· lending
2021
Raised $205M Series E at $1.34B valuation; FIS participates; tripled European headcount; signed Samsung, Lenovo, Walmart.· acquisition
2022
Deepened strategic partnership with Worldpay from FIS to power Guaranteed Payments for 20,000+ merchants worldwide.· pivot
The stack
1 layer disclosed in Signifyd’s embedded-finance stack
Accounting
NetSuite
Accounting gap: minor