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Forter

Provider
Fraud

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 7 companies across 1 category.

forter.com ↗Also analysed as a company — its own stack →
CategoriesFraud
Rank#5 of 9 in Fraud
Buyers7 companies
HeadquartersNew York, NY, USA & Tel Aviv, Israel
Founded2013
FoundersMichael Reitblat, Liron Damri, Alon Shemesh
Raised$525M+

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Founders & story · from Forter’s own dossier

Founded 2013 as a chargeback-guarantee fraud prevention platform by ex-PayPal/Fraud Sciences engineers. Expanded from pure fraud decisioning into a broader trust platform spanning payment optimization (PSD2/3DS), dispute management, account protection, and abuse prevention. Most recently pivoted toward 'Agentic Commerce' orchestration — offering a unified decisioning layer plus Forter Element, a white-label fraud product for PSPs, positioning Forter as infrastructure for the payments ecosystem rather than just an end-merchant tool.

Latest round: Series F, 2021
Recent developments
  • 2025Launched Agentic Orchestration Suite and Forter Element for PSPs source ↗
Full dossier: Forter’s own stack, layer by layer →
Who uses Forter
7 companies disclose Forter in their stack
NutrisystemReebokEddie BauerBrooklinenAlchemy PayBurrowAsics
Buyer mix · 7 of 7 classified
E-commerce / Retail · 3E-commerce / DTC brand · 2Fintech / Cross-border payments · 1Vertical SaaS / Healthcare · 1
US · 5APAC · 2
What the disclosures say
Eddie Bauer
“Forter publicly lists Eddie Bauer as a customer on its site (forter.com/customers/reebok/ page references Eddie Bauer as a known customer).”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Forter? Claim this profile above to unlock your own full list.
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Alternatives to Forter

Other Fraud providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

ComplyAdvantage29 buyers →Sardine18 buyers →Taktile13 buyers →Signifyd10 buyers →Kount6 buyers →Sift2 buyers →GrailPay1 buyer →Oscilar1 buyer →
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An embeddable badge for Forter’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #5 of 9 in Fraud — Embedded Finance Index 2026
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<a href="https://www.embeddedfinanceindex.com/vendors/forter?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/forter.svg"
       alt="Ranked #5 of 9 in Fraud — Embedded Finance Index 2026">
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Forter — frequently asked

Which companies use Forter?

7 companies disclose Forter in their stack in the Embedded Finance Index 2026, including Nutrisystem, Reebok, Eddie Bauer, Brooklinen, Alchemy Pay, Burrow and Asics.

What does Forter do?

Forter is an embedded-finance provider in Fraud. It ranks #5 of 9 Fraud providers by disclosed buyers.

What are the alternatives to Forter?

The most-disclosed Fraud alternatives to Forter are ComplyAdvantage (29 buyers), Sardine (18 buyers), Taktile (13 buyers), Signifyd (10 buyers), Kount (6 buyers) and Sift (2 buyers).

Who founded Forter?

Forter was founded by Michael Reitblat, Liron Damri and Alon Shemesh and is founded in 2013, headquartered in New York, NY, USA & Tel Aviv, Israel.

How much funding has Forter raised?

Forter has raised $525M+ in total.

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