Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 6 companies across 1 category.
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Founded 2007 as a fraud-detection SaaS for e-commerce, Kount evolved into a broader identity trust platform covering payments fraud, account takeover, and chargeback management. Acquired by Equifax in 2021 for ~$640M, Kount became the core of Equifax's Identity & Fraud business unit within Information Solutions. The company now operates as 'Kount, an Equifax company,' with its fraud, device intelligence, and chargeback tools (including the acquired Midigator) integrated into Equifax's global data and analytics infrastructure.
Other Fraud providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #6 of 10 in Fraud — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/kount/install" width="1" height="1" alt="" style="display:none">6 companies are linked to Kount in the Embedded Finance Index 2026, through their own public disclosures or Kount's published customer list, including Personsearch, Moneris, Bodybuildingcom, Inspire Brands, Smarttalk and Infopay.
Kount is an embedded-finance provider in Fraud. It ranks #6 of 10 Fraud providers by linked companies.
The most-named Fraud alternatives to Kount are ComplyAdvantage (29 buyers), Sardine (18 buyers), Taktile (13 buyers), Signifyd (10 buyers), Forter (7 buyers) and Sift (2 buyers).
Kount is founded in 2007 and headquartered in Boise, Idaho, USA.
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