“Can a multi-marketplace designer outlet scale brand partnerships and fulfilment infrastructure to compete with department store liquidators on price and breadth?”
BHFO started as an eBay seller of discounted designer clothing and accessories in 2003, growing to nearly three million positive feedbacks on the platform. The company subsequently expanded to its own website and other global online marketplaces, partnering directly with over 250 brands. In 2017 it acquired Street Moda to deepen its designer shoe offering. It now operates from a 240,000 sq. ft. facility in Cedar Rapids using automated order fulfillment (Perfect Pick technology).
Bhfo uses signifyd for fraud prevention.
Bhfo was founded by Jon Sefton and Stacie Sefton and is founded in 2003, headquartered in Cedar Rapids, Iowa, USA.
Get a read on where your own stack stands against Bhfo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.