“Can a premium DTC supplement brand sustain its growth trajectory while successfully crossing over into retail and international markets?”
Founded in 2018 as a DTC supplement brand built around premium liposomal formulations, Cymbiotika grew to $150M in revenue entirely through direct e-commerce before pivoting toward omnichannel retail and international expansion in 2024. The $30M RevTek debt round was specifically structured to fund wholesale/retail channel entry and the Canadian market launch — a meaningful shift from pure DTC. The adoption of NetSuite ERP signals a professionalisation of back-office infrastructure to support this channel diversification.
Cymbiotika processes payments through Shopify Payments (self-operated).
Cymbiotika uses signifyd for fraud prevention.
Cymbiotika integrates with NetSuite.
The Embedded Finance Index 2026 maps 4 layers in Cymbiotika's stack: Payments / PSP (Shopify Payments (self-operated)); Lending ($30M term debt (RevTek Capital) and Buy Now Pay Later — Pay in 4 (Sezzle)); Accounting (NetSuite); Fraud (signifyd).
Cymbiotika is founded in 2018 and headquartered in San Diego, CA 92121.
Cymbiotika has raised $55M+ in total (latest round: Seed, 2024).
Get a read on where your own stack stands against Cymbiotika and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.