“Can a two-sided IT-field-service marketplace expand from work-order matching into a full financial stack (escrow, instant pay, banking, insurance, tax) for independent technicians?”
Founded 2008 in Minneapolis as a two-sided marketplace connecting IT field service companies (Buyers) with independent technician Providers, Field Nation grew into the #1 labor marketplace for IT field service. Over time it added embedded payments and escrow functionality (holding Buyer funds in a custodial account and paying Providers on completion), embedded insurance (Occupational Accident Insurance and General Liability), embedded 1099-K tax reporting, and — most recently — 'My Business Wallet', a debit-card-backed business account for Providers that begins to compete directly with SMB neobanks for gig-worker mindshare.