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Contagram

“Can Visma consolidate the Argentine SMB cloud-ERP market through Contagram the way it has in the Nordics?”

Founded2015
HQBuenos Aires, Argentina
Latest roundBuyout/LBO (acquired by Visma, 2022)
IndustryVertical SaaS / SMB Business Management (Argentina)

The story

Contagram is an Argentine cloud ERP/business-management SaaS for emprendedores and small businesses, offering electronic invoicing, inventory, treasury, bank reconciliation and e-commerce integrations. Founded in 2015, it was acquired by Nordic software group Visma in 2022 and now operates as Visma's Argentine subsidiary. Its product scope is horizontal SMB admin software — it is not itself an embedded-finance issuer, and its only disclosed infrastructure vendor is AWS for hosting.

Last 12 months

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Product timeline

2015

Contagram founded in Buenos Aires as cloud-based business management software for SMBs.· launch

2022

Acquired by Visma, the Nordic business software group, becoming part of Visma Software International.· acquisition

The stack

1 layer disclosed in Contagram’s embedded-finance stack

KYC

Persona

Accounting gap: none

Contagram — frequently asked

Which KYC provider does Contagram use?

Contagram uses Persona for KYC and identity verification.

Where is Contagram headquartered?

Contagram is founded in 2015 and headquartered in Buenos Aires, Argentina.

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