City Perfume
“Can an authorized luxury fragrance retailer use BNPL financing to democratize access to high-ticket perfumery and grow basket size without discounting?”
HQAustralia
IndustryE-commerce / Retail
The story
City Perfume is a long-established Australian luxury fragrance and beauty retailer operating both physical stores and an e-commerce channel. The business expanded from a single store to three physical locations while building a thriving online presence. Its primary embedded finance move was the early adoption of Afterpay (from 2017) and Zip Pay as BNPL options, enabling customers to purchase premium-priced luxury goods in installments and materially lifting average order values.
Last 12 months
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Product timeline
2017
Partnered with Afterpay, driving a 30% increase in average basket size; one in four customers now pays via Afterpay.· lending
The stack
Accounting gap: none