“Can an authorized luxury fragrance retailer use BNPL financing to democratize access to high-ticket perfumery and grow basket size without discounting?”
City Perfume is a long-established Australian luxury fragrance and beauty retailer operating both physical stores and an e-commerce channel. The business expanded from a single store to three physical locations while building a thriving online presence. Its primary embedded finance move was the early adoption of Afterpay (from 2017) and Zip Pay as BNPL options, enabling customers to purchase premium-priced luxury goods in installments and materially lifting average order values.
City Perfume's lending and capital products are provided by afterpay.
City Perfume is headquartered in Australia.
Get a read on where your own stack stands against City Perfume and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.