Powered Now
“Can a UK-only job-management app for micro-trade businesses become the full operating system — admin, calls, marketing, payments — for the man in the van?”
Founded2011
HQTeignmouth, Devon, United Kingdom
Latest roundVenture Round, October 2025 (£3.2M)
IndustryVertical SaaS / Field Service (UK Trades)
The story
Powered Now is a UK-focused vertical SaaS for field-service trades (plumbing, electrical, heating & gas, HVAC, etc.), built around mobile-first quoting, invoicing, scheduling and compliance (Gas Safe / Electrical certificates, MTD for VAT). Payments are embedded via third-party rails (SumUp, PayPal, GoCardless) rather than a proprietary money-movement stack. The 2025 raise and 2026 launches (AI Receptionist, Here Is My Work) signal a shift from admin tool toward a broader operating system for micro-trade businesses.
Last 12 months
Product timeline
2011
Company founded (originally Worriednow Ltd) to build mobile business admin app for UK tradespeople.· founding
2013
Powered Now brand launched as job management app for plumbers, builders, electricians.· product
2015
Equity crowdfunding round.· funding
2025
£3.2M venture round to fund AI Receptionist and Here Is My Work product lines.· funding
2026
AI Receptionist product launched (natural-voice call handling for trades).· product
The stack
2 layers disclosed in Powered Now’s embedded-finance stack
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.