Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 1 category.
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Founded in 2018 as a bootstrapped fintech to solve delayed marketplace payouts, Storfund created what it calls Europe's first cash flow product for ecommerce sellers — receivables financing structured as a daily advance rather than a loan. The company deliberately avoided VC capital and grew organically, reaching £5B annual financing capacity by 2022. From 2024 onward, Storfund pivoted from a pure direct-to-seller model to an embedded B2B2C model, partnering with payment infrastructure providers (Mangopay, J.P. Morgan), marketplaces, and SaaS platforms to offer 'embedded liquidity' as a white-label product alongside traditional credit.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #42 of 255 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/storfund/install" width="1" height="1" alt="" style="display:none">4 companies are linked to Storfund in the Embedded Finance Index 2026, through their own public disclosures or Storfund's published customer list, including TikTok Creator Card, Back Market, Mirakl and TikTok Shop.
Storfund is an embedded-finance provider in Lending. It ranks #42 of 255 Lending providers by linked companies.
The most-named Lending alternatives to Storfund are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Storfund was founded by George Brintalos and Akbar Ahsan and is founded in 2018, headquartered in London, UK.
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