“Can a marketplace SaaS platform evolve into the neutral commerce infrastructure layer — spanning software, payments, financing, and AI-agentic commerce — for the world's largest retailers and B2B distributors?”
Founded in 2012 as a pure marketplace SaaS platform to help retailers launch their own third-party seller ecosystems, Mirakl has progressively moved from software-only toward becoming a full commerce infrastructure layer. The launch of Mirakl Payout in ~2023 marked the company's entry into embedded financial services — handling seller onboarding, KYC, escrow, and cross-currency payouts natively. By 2025, Mirakl was adding AI-powered agentic commerce capabilities (Mirakl Nexus, Agentic Activation) and embedding financing for sellers via Storfund, positioning itself as the neutral infrastructure layer for the entire commerce and payments stack rather than just the marketplace software.