“Can a bootstrapped fintech own the embedded liquidity layer for the global marketplace economy by becoming the go-to infrastructure for instant seller payouts across 60+ platforms?”
Founded in 2018 as a bootstrapped fintech to solve delayed marketplace payouts, Storfund created what it calls Europe's first cash flow product for ecommerce sellers — receivables financing structured as a daily advance rather than a loan. The company deliberately avoided VC capital and grew organically, reaching £5B annual financing capacity by 2022. From 2024 onward, Storfund pivoted from a pure direct-to-seller model to an embedded B2B2C model, partnering with payment infrastructure providers (Mangopay, J.P. Morgan), marketplaces, and SaaS platforms to offer 'embedded liquidity' as a white-label product alongside traditional credit.
Storfund discloses Mangopay as its banking provider, according to the Embedded Finance Index 2026.
Storfund does not disclose a bank charter of its own; its banking services are provided through Mangopay.
Storfund processes payments through J.P. Morgan (payment partnership).
The Embedded Finance Index 2026 maps 3 layers in Storfund's stack: Payments / PSP (J.P. Morgan (payment partnership)); Banking / BaaS (Mangopay); Lending (Daily Advance (receivables financing / invoice factoring) and Merchant Cash Advance (contextual comparison product — Storfund's own product is Daily Advance)).
Storfund was founded by George Brintalos and Akbar Ahsan and is founded in 2018, headquartered in London, UK.
Get a read on where your own stack stands against Storfund and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.