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Storfund

“Can a bootstrapped fintech own the embedded liquidity layer for the global marketplace economy by becoming the go-to infrastructure for instant seller payouts across 60+ platforms?”

Founded2018
HQLondon, UK
FoundersGeorge Brintalos, Akbar Ahsan
IndustryFintech / Lending
The story

Founded in 2018 as a bootstrapped fintech to solve delayed marketplace payouts, Storfund created what it calls Europe's first cash flow product for ecommerce sellers — receivables financing structured as a daily advance rather than a loan. The company deliberately avoided VC capital and grew organically, reaching £5B annual financing capacity by 2022. From 2024 onward, Storfund pivoted from a pure direct-to-seller model to an embedded B2B2C model, partnering with payment infrastructure providers (Mangopay, J.P. Morgan), marketplaces, and SaaS platforms to offer 'embedded liquidity' as a white-label product alongside traditional credit.

Last 12 months
2024-01
2024-02
2024-10
2025-01
2026-03
2026-03
Product timeline
2018
Storfund founded in London by George Brintalos and Akbar Ahsan; beta launched with first client payment.· lending
2019
Launched on Amazon Seller Central and made first client payments.· lending
2021
Integrated with Mirakl API and formed partnerships with Cdiscount, Back Market, and PcComponentes.· lending
2022
Reached a landmark deal enabling £5 billion in annual financing capacity; launched embedded financing solution and Amazon Vendor Central.· lending
2024
Partnered with Mangopay for embedded wallet solution, signed a payment partnership with J.P. Morgan, joined Amazon's Payment Service Provider Program, and partnered with TikTok Shop.· banking
2025
Ranked #41 on The Sunday Times 100 Tech list with 85% average annual revenue growth; expanded to over 60 marketplace integrations.· pivot
2026
Deepened Mangopay partnership with embedded wallet solution for marketplace sellers; hired Justin Hanna (ex-Worldpay, Barclaycard, NomuPay) to lead global platform partnerships.· pivot
Regulated entities
1
regulatory licence held by Storfund
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Storfund’s embedded-finance stack
Payments / PSP
J.P. Morgan (payment partnership)
Banking / BaaS
in the full report
Lending
in the full report
Accounting gap: minor
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.