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← Embedded Finance Index 2026/Vendor

Penny

Provider
LendingPSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 2 categories.

penny.com ↗Also analysed as a company — its own stack →
CategoriesLending, PSP
Rank#210 of 239 in Lending
Buyers2 companies
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Founders & story · from Penny’s own dossier

Penny AI Technologies started as a direct sales enablement app (Penny App), providing AI-powered tools for independent sales associates and brand affiliates. The company has since pivoted toward ambassador and influencer program management, launching Endlss as its flagship product targeting Shopify brands. This represents a shift from supporting traditional network marketing / direct sales reps to serving e-commerce brands running ambassador and affiliate programs.

Recent developments
  • 2024-09Sub-processors list updated as of September 23, 2024, reflecting Penny App's current infrastructure vendors. source ↗
Full dossier: Penny’s own stack, layer by layer →
Who uses Penny
2 companies disclose Penny in their stack
Funding CircleCents
Buyer mix · 2 of 2 classified
Fintech / Lending · 1Vertical SaaS / Laundromats · 1
UK · 1US · 1
What the disclosures say
Cents
“Cents operates its own laundry-specific payment systems (Laundroworks central VAC kiosk and Penny on-machine card reader) accepting credit/debit, Apple Pay, Google Pay, stored value, cash, and ACH via invoicing.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Penny? Claim this profile above to unlock your own full list.
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What Penny runs on · from its own dossier
The third-party providers Penny itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Penny.
Lending
hokodo
Full dossier with evidence for each layer →
Alternatives to Penny

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm60 buyers →Klarna39 buyers →YouLend37 buyers →Mambu34 buyers →Stripe Capital30 buyers →Wisetack27 buyers →Liberis18 buyers →finmid16 buyers →
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Ranked #210 of 239 in Lending — Embedded Finance Index 2026
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