Cents
“Can a vertical SaaS platform become the complete operating and financial system for the fragmented US laundry and dry-cleaning industry?”
Founded2019
HQNew York, NY, USA
Total raised$217.9M
Latest roundSeries C, March 2026
IndustryVertical SaaS / Laundromats
The story
Cents began as a vertical SaaS POS for laundromats and has systematically layered on embedded finance: Cents Capital lending (2023), integrated card payments via Laundroworks/Penny hardware, and partner-supplied banking and insurance. The 2026 Series C and Insight Systems acquisition mark a push upmarket into dry cleaning and full 'financial OS for laundry' territory.
Product timeline
2019
Cents founded to build all-in-one laundromat management software.· founding
2023
Launched Cents Capital lending arm for SBA and commercial loans to laundromat operators.· lending
2024
Closed Series B led by Camber Creek; formalized Laundroworks hardware partnership via exclusive API.· funding
2026
Closed $140M Series C led by Sumeru Equity Partners.· funding
2026
Acquired Insight Systems for BI/reporting and dry-cleaning expansion.· acquisition
2026
Named No.1 fastest-growing business products company on the Inc. 5000.· milestone
Acquisitions
The stack
4 layers disclosed in Cents’s embedded-finance stack
Payments / PSP
Laundroworks (self-operated)Penny (self-operated)
Money movement
in the full report
Lending
in the full report
Insurance
in the full report
Accounting gap: significant
7 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.