“Can a vertical SaaS platform become the complete operating and financial system for the fragmented US laundry and dry-cleaning industry?”
Cents began as a vertical SaaS POS for laundromats and has systematically layered on embedded finance: Cents Capital lending (2023), integrated card payments via Laundroworks/Penny hardware, and partner-supplied banking and insurance. The 2026 Series C and Insight Systems acquisition mark a push upmarket into dry cleaning and full 'financial OS for laundry' territory.
Cents processes payments through Laundroworks (self-operated) and Penny (self-operated). Disclosed money-movement rails: ACH.
Cents's lending and capital products are provided by Cents Capital (in-house) and Eastern Funding.
Cents's embedded insurance is provided by Authentic.
The Embedded Finance Index 2026 maps 4 layers in Cents's stack: Payments / PSP (Laundroworks (self-operated) and Penny (self-operated)); Money movement (ACH); Lending (Cents Capital (in-house), Eastern Funding, Cents Capital SBA loans, Cents Capital commercial loans and 1 other); Insurance (Authentic).
Cents is founded in 2019 and headquartered in New York, NY, USA.
Cents has raised $217.9M in total (latest round: Series C, March 2026).
Cents's acquisitions include Insight Systems (2026).
Get a read on where your own stack stands against Cents and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.