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Paynetics AD

Provider
PSPBaaSCard IssuingSponsor Bank

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 4 categories.

payneticsad.com ↗Also analysed as a company — its own stack →
CategoriesPSP, BaaS, Card Issuing, Sponsor Bank
Rank#64 of 199 in Sponsor Bank
Buyers4 companies
HeadquartersSofia, Bulgaria
FoundersIvo Gueorguiev

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Founders & story · from Paynetics AD’s own dossier

Paynetics is a Bulgaria-founded, dual-regulated (EU EMI + UK FCA EMI) embedded finance infrastructure provider offering accounts, IBANs, card issuing as Visa/Mastercard principal member, acquiring, and BIN sponsorship. Originally a payments processor and acquirer, it has positioned itself as an end-to-end BaaS platform for fintechs and PSPs across Europe, expanding to the UK and acquiring Novus in 2024.

Recent developments
Full dossier: Paynetics AD’s own stack, layer by layer →
Who uses Paynetics AD
4 companies disclose Paynetics AD in their stack
PublkViber PayViberWeavr
Buyer mix · 4 of 4 classified
Fintech / Consumer banking · 2Infrastructure / BaaS · 1Vertical SaaS / GovTech · 1
EU · 3UK · 1
What the disclosures say
Publk
“Hamburg SocialCard privacy policy names secupay AG (BaFin-authorised payment institution, SocialCard issuer) and Paynetics AD as joint controllers / payment service providers for the Publk-powered SocialCard program.”
Viber Pay
“Viber Pay Terms (viber.com): 'Payment Services provided by Paynetics AD...”
Viber
“Viber Pay Terms state Viber Media Bulgaria Ltd provides the Viber Pay interface as a sub-contractor of Paynetics AD, the regulated payment/e-money service provider.”
Weavr
“Weavr terms (initiumpay.com, paybills.it) describe Paystratus Group Limited operating the Weavr.io Platform on behalf of regulated PSPs, with Paynetics AD named as the EU EMI. docs.weavr.io describes accounts, cards, and transactions as core building blocks accessed via API.”
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What Paynetics AD runs on · from its own dossier
The third-party providers Paynetics AD itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Paynetics AD.
Card Issuing
Paynetics
Full dossier with evidence for each layer →
Alternatives to Paynetics AD

Other Sponsor Bank providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Evolve Bank & Trust100 buyers →Sutton Bank64 buyers →Cross River63 buyers →Pathward43 buyers →Celtic Bank39 buyers →Community Federal Savings Bank37 buyers →Thread Bank31 buyers →The Bancorp Bank25 buyers →
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An embeddable badge for Paynetics AD’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #64 of 199 in Sponsor Bank — Embedded Finance Index 2026
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Paynetics AD — frequently asked

Which companies use Paynetics AD?

4 companies are linked to Paynetics AD in the Embedded Finance Index 2026, through their own public disclosures or Paynetics AD's published customer list, including Publk, Viber Pay, Viber and Weavr.

What does Paynetics AD do?

Paynetics AD is an embedded-finance provider in PSP, BaaS, Card Issuing and Sponsor Bank. It ranks #64 of 199 Sponsor Bank providers by linked companies.

What are the alternatives to Paynetics AD?

The most-named Sponsor Bank alternatives to Paynetics AD are Evolve Bank & Trust (100 buyers), Sutton Bank (64 buyers), Cross River (63 buyers), Pathward (43 buyers), Celtic Bank (39 buyers) and Community Federal Savings Bank (37 buyers).

Who founded Paynetics AD?

Paynetics AD was founded by Ivo Gueorguiev and is headquartered in Sofia, Bulgaria.

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