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← Embedded Finance Index 2026/Vendor

Paynetics

Provider
BaaSPSPCard IssuingFX / Payouts

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 4 categories.

paynetics.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗
CategoriesBaaS, PSP, Card Issuing, FX / Payouts
Rank#49 of 340 in BaaS
Buyers9 companies
HeadquartersSofia, Bulgaria
FoundersIvo Gueorguiev

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Founders & story · from Paynetics’s own dossier

Paynetics is a Bulgaria-founded, dual-regulated (EU EMI + UK FCA EMI) embedded finance infrastructure provider offering accounts, IBANs, card issuing as Visa/Mastercard principal member, acquiring, and BIN sponsorship. Originally a payments processor and acquirer, it has positioned itself as an end-to-end BaaS platform for fintechs and PSPs across Europe, expanding to the UK and acquiring Novus in 2024.

Recent developments
Full dossier: Paynetics’s own stack, layer by layer →
In the press
embeddedfinancereview.com ↗
Coverage of Paynetics sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-11-12
Viber Pay Switches Infrastructure Provider to Paynetics
Viber Pay switches from Rapyd to Paynetics for embedded finance infrastructure across seven European markets, bringing Visa virtual cards to 1 million+ users.
Source · Embedded Finance Review ↗
Who uses Paynetics
9 companies disclose Paynetics in their stack
Tell MoneyThamesViber PayViberSocialCardRakuten ViberNumarqePayhawkSwiipr
Buyer mix · 9 of 9 classified
Fintech / Consumer banking · 3Horizontal SaaS / Spend Management · 2Horizontal SaaS / Messaging & Super App · 1Infrastructure / Open banking · 1Utilities / Water · 1Vertical SaaS / Aviation · 1
UK · 5EU · 4
What the disclosures say
Thames
“The known_customer_listings hit (ibsintelligence.com) references 'Thames Technology' — a card production/personalisation company — selected by Paynetics for card production in Europe.”
Viber Pay
“Viber Pay Terms (viber.com): 'Payment Services provided by Paynetics AD...”
Viber
“Viber Pay Terms state Viber Media Bulgaria Ltd provides the Viber Pay interface as a sub-contractor of Paynetics AD, the regulated payment/e-money service provider.”
SocialCard
“secupay AG is the licensed issuer under BaFin authorization; Paynetics AD (Sofia, Bulgaria) is named as joint controller in the German-language privacy policy, indicating a joint issuing/processing arrangement for the SocialCard program.”
Rakuten Viber
“In November 2025, Viber Pay migrated to Paynetics as its embedded finance infrastructure provider across seven European markets (embeddedfinancereview.com).”
Numarqe
“The legal page explicitly lists 'Weavr terms' and 'Paynetics terms', indicating these are the payment infrastructure providers.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Paynetics? Claim this profile above to unlock your own full list.
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Alternatives to Paynetics

Other BaaS providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Evolve Bank & Trust71 buyers →Sutton Bank63 buyers →Cross River56 buyers →Pathward48 buyers →ClearBank39 buyers →Thread Bank35 buyers →Backbase30 buyers →Community Federal Savings Bank30 buyers →
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Ranked #49 of 340 in BaaS — Embedded Finance Index 2026
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Paynetics — frequently asked

Which companies use Paynetics?

9 companies are linked to Paynetics in the Embedded Finance Index 2026, through their own public disclosures or Paynetics's published customer list, including Tell Money, Thames, Viber Pay, Viber, SocialCard, Rakuten Viber, Numarqe, Payhawk and Swiipr.

What does Paynetics do?

Paynetics is an embedded-finance provider in BaaS, PSP, Card Issuing and FX / Payouts. It ranks #49 of 340 BaaS providers by linked companies.

What are the alternatives to Paynetics?

The most-named BaaS alternatives to Paynetics are Evolve Bank & Trust (71 buyers), Sutton Bank (63 buyers), Cross River (56 buyers), Pathward (48 buyers), ClearBank (39 buyers) and Thread Bank (35 buyers).

Who founded Paynetics?

Paynetics was founded by Ivo Gueorguiev and is headquartered in Sofia, Bulgaria.

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