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Paynetics

Also a provider — view Paynetics’s profile →

“Can a dual-regulated EU+UK EMI become the default embedded finance rails for European PSPs and fintechs?”

HQSofia, Bulgaria
FoundersIvo Gueorguiev
IndustryInfrastructure / BaaS
The story

Paynetics is a Bulgaria-founded, dual-regulated (EU EMI + UK FCA EMI) embedded finance infrastructure provider offering accounts, IBANs, card issuing as Visa/Mastercard principal member, acquiring, and BIN sponsorship. Originally a payments processor and acquirer, it has positioned itself as an end-to-end BaaS platform for fintechs and PSPs across Europe, expanding to the UK and acquiring Novus in 2024.

Last 12 months
2024-03
2023-04-01
2023-05-01
Product timeline
2024
Acquired UK neobank Novus· acquisition
Regulated entities
2
regulatory licences held by Paynetics
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-11-12
Viber Pay Switches Infrastructure Provider to Paynetics
Viber Pay switches from Rapyd to Paynetics for embedded finance infrastructure across seven European markets, bringing Visa virtual cards to 1 million+ users.
paynetics
Source · Embedded Finance Review ↗
The stack
5 layers disclosed in Paynetics’s embedded-finance stack
Payments / PSP
Paynetics Acquiring (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
9 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Paynetics — frequently asked

What bank does Paynetics use?

Paynetics discloses Paynetics (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is Paynetics a bank?

Paynetics does not disclose a bank charter of its own; its banking services are provided through Paynetics (in-house).

Who is Paynetics's payment processor?

Paynetics processes payments through Paynetics Acquiring (self-operated). Disclosed money-movement rails: SEPA Instant, SEPA and Faster Payments.

Who issues Paynetics's cards?

Paynetics's cards are issued through Paynetics (in-house, Visa/Mastercard principal member).

Who provides Paynetics's lending?

Paynetics's lending and capital products are provided by Paynetics Lending Facilitation (in-house).

What is Paynetics's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Paynetics's stack: Payments / PSP (Paynetics Acquiring (self-operated)); Money movement (SEPA Instant, SEPA and Faster Payments); Banking / BaaS (Paynetics (in-house)); Card issuing (Paynetics (in-house, Visa/Mastercard principal member)); Lending (Paynetics Lending Facilitation (in-house), Lending Facilitation, Virtual card issuance for BNPL and Credit as a Service).

Who founded Paynetics?

Paynetics was founded by Ivo Gueorguiev and is headquartered in Sofia, Bulgaria.

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