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Paynetics

Also a provider — view Paynetics’s profile →

Can a dual-regulated EU+UK EMI become the default embedded finance rails for European PSPs and fintechs?

HQSofia, Bulgaria
FoundersIvo Gueorguiev
IndustryInfrastructure / BaaS
The story

Paynetics is a Bulgaria-founded, dual-regulated (EU EMI + UK FCA EMI) embedded finance infrastructure provider offering accounts, IBANs, card issuing as Visa/Mastercard principal member, acquiring, and BIN sponsorship. Originally a payments processor and acquirer, it has positioned itself as an end-to-end BaaS platform for fintechs and PSPs across Europe, expanding to the UK and acquiring Novus in 2024.

Last 12 months
2024-03
Product timeline
2024
Acquired UK neobank Novus· acquisition
Regulated entities
2
regulatory licences held by Paynetics
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
In the press
embeddedfinancereview.com ↗
Coverage sourced from Embedded Finance Review — a content partner for this report. All articles are © their original authors; click any card to open the source.
◇ article2025-11-12
Viber Pay Switches Infrastructure Provider to Paynetics
Viber Pay switches from Rapyd to Paynetics for embedded finance infrastructure across seven European markets, bringing Visa virtual cards to 1 million+ users.
paynetics
Source · Embedded Finance Review ↗
The stack
5 layers disclosed in Paynetics’s embedded-finance stack
Payments / PSP
Paynetics Acquiring (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting gap: none
8 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.