“Can a partner-bank-powered personal-loan originator transform into a full consumer financial-health platform before being absorbed by a chartered bank?”
Founded 2014 as Marlette Funding's Best Egg consumer personal-loan brand operating via partner-bank origination (Cross River Bank, later joined by Column N.A.). Expanded beyond unsecured personal loans into secured loans, credit cards, financial-health tools (Money Manager, Credit Manager, Debt Manager), and flexible rent via the 2022 acquisition of Till. As of October 2025 Barclays agreed to acquire Best Egg for $800M, folding it into Barclays US Consumer Bank.