“Can a transparency-first payments processor become the full financial operating system for SMB automotive and service businesses?”
Founded as a transparent, fee-honest credit card processor targeting small businesses, 360 Payments built early credibility in the automotive repair shop vertical. By 2021, leveraging its merchant relationships, the company layered in embedded capital via Parafin—becoming a financial services partner, not just a processor. Most recently, 360 Payments launched a branded spend card (powered by Marqeta/Column N.A.) and cash account, signaling an evolution toward a fuller SMB financial services stack.