Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 2 categories.
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Clearpay is the UK-facing brand of Afterpay (owned by Block, Inc.), the global BNPL pioneer. Originally an Australian product, it entered the UK market under the Clearpay brand via Clearpay Finance Limited. The core model — four interest-free instalments over six weeks, with the merchant paid upfront and Clearpay taking credit risk — has been extended with longer-term instalment products in the UK and a Cross Border Trade programme enabling merchants to transact across the Afterpay global network. The addition of the Pulse loyalty programme signals a shift toward reward-based retention and financial-wellness positioning.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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