“Can a legacy UK eCommerce platform reinvent itself as a Shopify-first unified retail agency while monetising the payment flow via a Stripe-Connect-powered branded PSP (VS Pay)?”
Visualsoft started in 1998 as a UK eCommerce platform vendor with its own proprietary storefront (VS3). Over the last few years it has repositioned as a Shopify Premier Partner and 'unified retail agency', combining Shopify builds/migrations, POS integration, marketing services and its own layered products (VS Pay, VS Labs Shopify apps). VS Pay — built on Stripe Connect in 2022–2023 — is the company's core embedded-finance move: acting as the merchant of the flow and billing retailers on transaction activity rather than solely as a services agency.