“Can a legacy UK eCommerce platform reinvent itself as a Shopify-first unified retail agency while monetising the payment flow via a Stripe-Connect-powered branded PSP (VS Pay)?”
Visualsoft started in 1998 as a UK eCommerce platform vendor with its own proprietary storefront (VS3). Over the last few years it has repositioned as a Shopify Premier Partner and 'unified retail agency', combining Shopify builds/migrations, POS integration, marketing services and its own layered products (VS Pay, VS Labs Shopify apps). VS Pay — built on Stripe Connect in 2022–2023 — is the company's core embedded-finance move: acting as the merchant of the flow and billing retailers on transaction activity rather than solely as a services agency.
VisualSoft processes payments through Stripe, Stripe Connect and VS Pay (self-operated).
VisualSoft's lending and capital products are provided by Klarna and Clearpay.
VisualSoft uses Stripe for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in VisualSoft's stack: Payments / PSP (Stripe, Stripe Connect and VS Pay (self-operated)); Lending (Klarna, Clearpay, Klarna BNPL (via VS Pay) and Clearpay BNPL (via VS Pay)); FX & payouts (Stripe).
VisualSoft is founded in 1998 and headquartered in Stockton-on-Tees, United Kingdom.
Get a read on where your own stack stands against VisualSoft and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.