42 of 6,936 analysed fintechs name WooCommerce as a connection destination for their embedded-finance stack — #9 among the destination systems this report tracks.

The WordPress storefront, and the most-named commerce destination in the index — the long tail of online retail that never appears in a Shopify number.

A destination, not a provider. WooCommercereceives the transactions a fintech’s embedded-finance stack produces; it does not supply the accounts, cards or rails underneath. That is why it is counted here and not on the vendor leaderboards.