23 of 4,683 analysed fintechs name WooCommerce as a connection destination for their embedded-finance stack — #9 among the destination systems this report tracks.
The WordPress storefront, and the most-named commerce destination in the index — the long tail of online retail that never appears in a Shopify number.
A destination, not a provider. WooCommercereceives the transactions a fintech’s embedded-finance stack produces; it does not supply the accounts, cards or rails underneath. That is why it is counted here and not on the vendor leaderboards.
Analysed companies whose own public disclosure names WooCommerce as a destination.
The spellings companies used, all counted on this page.