Fiuu
“Can a single Southeast Asia payment gateway aggregate every local rail, wallet, and BNPL option that regional merchants need?”
Founded2011
HQShah Alam, Selangor, Malaysia
IndustryInfrastructure / Payments
The story
Founded 2011 as Razer Merchant Services, the B2B payments arm of gaming hardware company Razer's fintech division. Rebranded in March 2024 to Fiuu as a standalone subsidiary independent of Razer, focused on becoming a Southeast Asia-wide payment gateway connecting merchants to 110+ local and cross-border payment methods. Strategy centers on aggregating regional payment rails (FPX, DuitNow, PayNow, Alipay+, GrabPay, Atome) and issuer-led BNPL (Visa Instalment Solutions) under one merchant integration.
Product timeline
0
Launched tap-to-pay contactless payments on iPhone and Apple Pay integration in Singapore.· payments
2011
Razer Merchant Services Sdn. Bhd. incorporated in Malaysia (reg no. 201101019881).· founding
2022
Partnership with Atome to enable BNPL acceptance for merchants across Malaysia and Southeast Asia.· lending
2024
Razer Fintech and Razer Merchant Services rebranded as standalone subsidiary Fiuu, operating independently of Razer.· pivot
2024
Launched Visa Instalment Solutions (VIS) for merchants in Malaysia, Singapore, and the Philippines.· lending
Regulated entities
2
regulatory licences held by Fiuu
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Fiuu’s embedded-finance stack
Payments / PSP
Fiuu Payment Gateway (self-operated)FPX (self-operated)DuitNow QR (self-operated)DuitNow Online Banking/Wallet (self-operated)MyDebit (self-operated)PayNow (self-operated)Card acquiring (Visa/Mastercard)Google PayApple PayAlipay+GrabPay
Lending
in the full report
Accounting
in the full report
Accounting gap: significant
7 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.