← Embedded Finance Index 2026

Accelpay

“Can a compliant three-tier payment and fulfillment infrastructure become the essential operating layer for all direct-to-consumer alcohol brands?”

Founded2019
HQNew York, New York, USA
IndustryVertical SaaS / Beverage Alcohol E-commerce

The story

Founded in 2019 as Paiseh, Inc. (dba Accelpay), the company built a compliant three-tier alcohol payment and fulfillment platform enabling direct-to-consumer sales for alcohol brands. The platform differentiated by navigating the highly regulated three-tier alcohol distribution system, offering native Shopify integrations and iframe embeds for any CMS alongside licensed liquor store fulfillment. In March 2026, Accelpay merged with ReserveBar to create a combined entity with marketplace demand and e-commerce enablement capabilities for the beverage alcohol industry.

Last 12 months

2026-03

ReserveBar Holdings Corp. merged with Accelpay, Inc. to advance digital commerce in the beverage alcohol industry, combining marketplace, payments infrastructure, and e-commerce enablement.

Product timeline

2019

Founded as Paiseh, Inc. doing business as Accelpay, focused on compliant direct-to-consumer alcohol e-commerce payments and fulfillment.· pivot

2023

Partnered with Espanita Artisanal Tequila to launch DTC e-commerce solution, expanding brand partnerships.· banking

2026

Merged with ReserveBar Holdings Corp. to combine marketplace demand, payments infrastructure, and e-commerce enablement technology in the beverage alcohol industry.· acquisition

The stack

2 layers disclosed in Accelpay’s embedded-finance stack

Payments / PSP

Stripe

Accounting

in the full report

Accounting gap: minor

3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Accelpay — frequently asked

Who is Accelpay's payment processor?

Accelpay processes payments through Stripe.

Which accounting software does Accelpay integrate with?

Accelpay integrates with Shopify, WordPress and WooCommerce.

What is Accelpay's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Accelpay's stack: Payments / PSP (Stripe); Accounting (Shopify, WordPress and WooCommerce).

Where is Accelpay headquartered?

Accelpay is founded in 2019 and headquartered in New York, New York, USA.

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