Accelpay
“Can a compliant three-tier payment and fulfillment infrastructure become the essential operating layer for all direct-to-consumer alcohol brands?”
Founded2019
HQNew York, New York, USA
IndustryVertical SaaS / Beverage Alcohol E-commerce
The story
Founded in 2019 as Paiseh, Inc. (dba Accelpay), the company built a compliant three-tier alcohol payment and fulfillment platform enabling direct-to-consumer sales for alcohol brands. The platform differentiated by navigating the highly regulated three-tier alcohol distribution system, offering native Shopify integrations and iframe embeds for any CMS alongside licensed liquor store fulfillment. In March 2026, Accelpay merged with ReserveBar to create a combined entity with marketplace demand and e-commerce enablement capabilities for the beverage alcohol industry.
Product timeline
2019
Founded as Paiseh, Inc. doing business as Accelpay, focused on compliant direct-to-consumer alcohol e-commerce payments and fulfillment.· pivot
2023
Partnered with Espanita Artisanal Tequila to launch DTC e-commerce solution, expanding brand partnerships.· banking
2026
Merged with ReserveBar Holdings Corp. to combine marketplace demand, payments infrastructure, and e-commerce enablement technology in the beverage alcohol industry.· acquisition
The stack
2 layers disclosed in Accelpay’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.