Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 3 categories.
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Founded in 2004 as a currency exchange and international payments broker, WorldFirst built a strong SMB and individual FX transfer business before being acquired by Ant Group in 2019. Post-acquisition, the company pivoted from a transactional FX provider to a full multi-currency business account platform (World Account), adding virtual cards, lending, and accounting integrations. By 2024, WorldFirst launched an enterprise-grade API toolkit and embedded finance layer targeting platforms — positioning itself not just as an FX provider but as infrastructure for global fintech and marketplace companies.
Other FX / Payouts providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #27 of 179 in FX / Payouts — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/worldfirst/install" width="1" height="1" alt="" style="display:none">9 companies are linked to WorldFirst in the Embedded Finance Index 2026, through their own public disclosures or WorldFirst's published customer list, including Rakuten, Antom, Ant Group, Lazada, OnBuy, Proxtera, TikTok, Rakuten France and TikTok Shop.
WorldFirst is an embedded-finance provider in FX / Payouts, PSP and Unified FX. It ranks #27 of 179 FX / Payouts providers by linked companies.
The most-named FX / Payouts alternatives to WorldFirst are Currencycloud (81 buyers), Airwallex (80 buyers), Nium (67 buyers), Wise Platform (58 buyers), Stripe (49 buyers) and Convera (33 buyers).
WorldFirst is founded in 2004 and headquartered in London, United Kingdom.
WorldFirst has raised $700M in total.
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