← Embedded Finance Index 2026/Vendor

WorldFirst

Provider
FX / PayoutsPSPUnified FX

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 3 categories.

worldfirst.comAlso analysed as a company — its own stack →
CategoriesFX / Payouts, PSP, Unified FX
Rank#26 of 165 in FX / Payouts
Buyers9 companies
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Who uses WorldFirst
9 companies disclose WorldFirst in their stack
RakutenAntomLazadaProxteraTikTokChinas Ant GroupRakuten FranceAnt GroupTikTok Shop
Buyer mix · 9 of 9 classified
Marketplace / Two-sided · 4Fintech / Consumer banking · 1Fintech / SMB banking · 1Infrastructure / Payments · 1Marketplace / E-commerce · 1Marketplace / Social Commerce · 1
APAC · 6US · 2EU · 1
What the disclosures say
Rakuten
Rakuten France (global.fr.shopping.rakuten.com) features WorldFirst as the marketplace payments partner for international sellers, with multi-currency local accounts (GBP, USD, CNH, EUR, etc.) and Xero integration.
Antom
Antom's Flexible Settlement page describes multi-currency split payouts to Alipay, bank accounts, and WorldFirst accounts.
Lazada
WorldFirst SG page (worldfirst.com/sg/solution/marketplaces/lazada/) explicitly offers FX and multi-currency accounts to Lazada sellers, naming Lazada as the marketplace.
Proxtera
Proxtera blog (proxtera.com): 'Proxtera, and foundation FinTech partners WorldFirst, Liquid Group, Thunes and Wise have launched the beta version of a multi-currency exchange platform, at the Singapore Fintech Festival 2022, starting with the Ghanaian Cedi and the Philippine Peso against the Singapore and US dollar.'
TikTok
WorldFirst EU page (worldfirst.com/eu/marketplaces/get-paid-by-tiktokshop/) is explicitly titled 'TikTok Shop sellers' 1st choice to get paid, fast & free' — this is a WorldFirst marketing page naming TikTok Shop directly and describing itself as the preferred payout solution for TikTok Shop sellers.
Chinas Ant Group
WorldFirst provides cross-border payment accounts for SMEs. [coerced currencies: kept "CNY", also reported: USD; EUR; SGD; THB; BRL; MYR]
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent WorldFirst? Claim this profile above to unlock your own full list.
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Alternatives to WorldFirst

Other FX / Payouts providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Currencycloud79 buyersAirwallex72 buyersNium66 buyersWise Platform58 buyersStripe47 buyersConvera32 buyersVisa Direct24 buyersAdyen21 buyers
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Ranked #26 of 165 in FX / Payouts — Embedded Finance Index 2026
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