“Can a government-backed B2B marketplace metahub become the financial infrastructure backbone for MSME cross-border trade across ASEAN and Africa?”
Proxtera was established in 2020 as the commercialisation vehicle for the MAS/IMDA 'Business Sans Borders' initiative, positioning itself as a metahub connecting B2B marketplaces and their MSME customers for cross-border trade discovery and financing. It quickly moved beyond pure matching to embed financial services directly into the network — launching a Tazapay-powered escrow product in 2021, then a multi-currency FX exchange platform in 2022. The company is now pursuing government partnerships (e.g. GIFE with Ghana's DBG) to build Integrated Financial Ecosystems that bundle digital literacy, trusted credentials, trade financing, and cross-border payments for underserved MSMEs across ASEAN and Africa.