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← Embedded Finance Index 2026/Vendor

Venmo

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 6 companies across 1 category.

venmo.com ↗Also analysed as a company — its own stack →
CategoriesPSP
Rank#72 of 537 in PSP
Buyers6 companies
HeadquartersNew York, NY (originally); now operated from San Jose, CA under PayPal
Founded2009
FoundersAndrew Kortina, Iqram Magdon-Ismail
Raised$27.5M
OwnerPayPal (2013)

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Founders & story · from Venmo’s own dossier

Venmo launched in 2009 as a social P2P payments app for splitting bills among friends, acquired by Braintree in 2012 and then by PayPal in 2013. Under PayPal, Venmo evolved from a domestic-only P2P app into a broader consumer financial services platform, adding a credit card (with Synchrony/Visa), crypto trading, and merchant acceptance. In March 2026, Venmo made its most significant strategic pivot by going global for the first time — connecting to PayPal's network across 90 countries — repositioning as an international consumer payments platform competing directly with Wise and Remitly in the cross-border retail segment.

Latest round: Merger / Acquisition, 2012
Recent developments
  • 2026-03Venmo expands to 90 international markets for the first time, allowing Venmo users to send/receive money with PayPal users globally via PayPal World connectivity, targeting 200 million additional addressable users. source ↗
  • 2026-01Analysis highlights Venmo's role within PayPal's internal cannibalization dynamic — Braintree enables merchants to run Venmo at lower take rates than branded PayPal checkout, creating margin pressure. source ↗
Full dossier: Venmo’s own stack, layer by layer →
Ownership
Acquired by PayPal in 2013.
Who uses Venmo
6 companies disclose Venmo in their stack
PayPalPayNearMePayPal Payment LinksBraintreeRainforest PayGiftCrowd
Buyer mix · 6 of 6 classified
Infrastructure / Payments · 3Fintech / Consumer banking · 2Marketplace / Two-sided · 1
US · 6
What the disclosures say
PayNearMe
“PayNearMe API docs describe debit card disbursements via Visa and Mastercard debit networks, ACH via NACHA, and PayPal/Venmo via PayPal's API.”
PayPal Payment Links
“PayPal Payment Links page lists PayPal, Venmo, Pay Later, Apple Pay, debit/credit cards as supported methods; docs.paypal.ai confirms checkout hosted by PayPal handling PCI compliance.”
Braintree
“Braintree IS a PSP — it processes card, PayPal, Venmo, Apple Pay, Google Pay, and ACH transactions directly.”
Rainforest Pay
“Its own components handle card, ACH, Apple Pay, PayPal, Venmo, and PayPal Pay Later.”
GiftCrowd
“giftcrowd.com/faq/which-payment-methods-are-accepted-for-adding-my-contribution/ states 'you can contribute using credit cards, debit cards, PayPal, or Venmo'; giftcrowd.com/thank-you/ also lists 'Buy Now, Pay Later' as a contribution method.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Venmo? Claim this profile above to unlock your own full list.
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What Venmo runs on · from its own dossier
The third-party providers Venmo itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Venmo.
PSP
Braintree
Sponsor Bank
Synchrony Bank
Card Issuing
Synchrony BankVisa
FX / Payouts
PayPal
Crypto / Stablecoin
Paxos Trust Company
Full dossier with evidence for each layer →
Alternatives to Venmo

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe777 buyers →Adyen278 buyers →PayPal152 buyers →Checkout.com113 buyers →Worldpay89 buyers →mollie62 buyers →Braintree56 buyers →checkout56 buyers →
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Ranked #72 of 537 in PSP — Embedded Finance Index 2026
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Venmo — frequently asked

Which companies use Venmo?

6 companies disclose Venmo in their stack in the Embedded Finance Index 2026, including PayPal, PayNearMe, PayPal Payment Links, Braintree, Rainforest Pay and GiftCrowd.

What does Venmo do?

Venmo is an embedded-finance provider in PSP. It ranks #72 of 537 PSP providers by disclosed buyers.

Who owns Venmo?

Venmo is owned by PayPal, which acquired it in 2013.

What are the alternatives to Venmo?

The most-disclosed PSP alternatives to Venmo are Stripe (777 buyers), Adyen (278 buyers), PayPal (152 buyers), Checkout.com (113 buyers), Worldpay (89 buyers) and mollie (62 buyers).

Who founded Venmo?

Venmo was founded by Andrew Kortina and Iqram Magdon-Ismail and is founded in 2009, headquartered in New York, NY (originally); now operated from San Jose, CA under PayPal.

How much funding has Venmo raised?

Venmo has raised $27.5M in total.

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