Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 2 categories.
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Paddle started in 2012 as a payments/billing tool for software sellers, but its defining pivot was becoming the Merchant of Record (MoR) for SaaS — Paddle itself is the seller on record, so it handles global sales tax, VAT, chargebacks, and payment processing for its customers. The 2022 ProfitWell acquisition added retention and metrics, giving Paddle a fuller SaaS-billing suite versus Stripe Billing/Chargebee/Recurly. Since 2023 Paddle has been migrating customers off Paddle Classic onto Paddle Billing, and in 2024 aggressively expanded into mobile in-app purchase alternatives following the Epic v. Apple ruling.
Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #99 of 528 in PSP — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/paddle/install" width="1" height="1" alt="" style="display:none">4 companies are linked to Paddle in the Embedded Finance Index 2026, through their own public disclosures or Paddle's published customer list, including FieldServicely, Lovable, Laravel and Fortinet.
Paddle is an embedded-finance provider in PSP and FX / Payouts. It ranks #99 of 528 PSP providers by linked companies.
The most-named PSP alternatives to Paddle are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), checkout.com (114 buyers), worldpay (88 buyers) and Mollie (63 buyers).
Paddle was founded by Christian Owens and Harrison Rose and is founded in 2012, headquartered in London, UK.
Paddle has raised $293M in total.
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