“Can an infrastructure-only, white-label open banking API win against consumer-brand aggregators like Tink and TrueLayer by owning connectivity depth across the UK and EU?”
Yapily is a UK-founded PSD2 open banking infrastructure provider that deliberately positions itself as API-only (no branded UI), competing against Tink, TrueLayer and Plaid on connectivity depth and white-label delivery. It operates two regulated subsidiaries — Yapily Connect Ltd in the UK (FCA) and Yapily Connect UAB in Lithuania (Bank of Lithuania) — to passport AIS/PIS coverage across the UK and EU. Yapily itself is the vendor in this category, so downstream stack fields (BaaS, card issuing, payroll, etc.) do not apply.