“Can a construction project management SaaS become the full financial operating system for residential home builders and remodelers?”
Founded in 2006 as a construction project management SaaS, Buildertrend spent its first decade-plus building scheduling, project management, and customer management tools for home builders and remodelers. Beginning in 2021, it aggressively expanded via acquisitions (CoConstruct, CBUSA, Square Takeoff) to consolidate the residential construction software market. Starting in 2023, the company made a deliberate pivot toward becoming a financial OS for construction businesses, announcing and launching embedded payments (via Adyen), a business banking wallet (via Piermont Bank), expense management, homeowner lending (via Nelnet Bank and GreenSky), and insurance — positioning financial services as a core growth and retention driver on top of its SaaS base.