“Can a small healthcare nutrition clinic deliver insurance-covered dietitian services at scale through telehealth and a lean, fully outsourced back-office?”
Founded in 2008 as a nutrition counseling clinic in Seattle, Starkel Nutrition has remained a small, independent healthcare services practice focused on registered dietitians and nutritionists. The clinic accepts most Washington state insurance plans and operates both in-person and via telehealth. Its embedded finance footprint is limited to HR/payroll infrastructure (Gusto) rather than any payment-processing or fintech product layer, consistent with an 11-person healthcare clinic rather than a technology company.
Starkel Nutrition's payroll is powered by Gusto and Gusto Embedded.
Starkel Nutrition's embedded insurance is provided by Gusto.
The Embedded Finance Index 2026 maps 2 layers in Starkel Nutrition's stack: Payroll (Gusto and Gusto Embedded); Insurance (Gusto).
Starkel Nutrition is founded in 2008 and headquartered in Seattle, Washington, US.
Get a read on where your own stack stands against Starkel Nutrition and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.