Starkel Nutrition
“Can a small healthcare nutrition clinic deliver insurance-covered dietitian services at scale through telehealth and a lean, fully outsourced back-office?”
Founded2008
HQSeattle, Washington, US
IndustryVertical SaaS / Healthcare
The story
Founded in 2008 as a nutrition counseling clinic in Seattle, Starkel Nutrition has remained a small, independent healthcare services practice focused on registered dietitians and nutritionists. The clinic accepts most Washington state insurance plans and operates both in-person and via telehealth. Its embedded finance footprint is limited to HR/payroll infrastructure (Gusto) rather than any payment-processing or fintech product layer, consistent with an 11-person healthcare clinic rather than a technology company.
Last 12 months
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Product timeline
2008
Julie Starkel Nutrition, LLC founded as a nutritional counseling clinic in Seattle, WA.· pivot
2020
Joined Gusto for integrated payroll, benefits, and health insurance administration.· banking
The stack
2 layers disclosed in Starkel Nutrition’s embedded-finance stack
Payroll
Insurance
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.