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← Embedded Finance Index 2026/Vendor

Fundwell

Provider
Lending

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.

fundwell.com ↗Also analysed as a company — its own stack →Open Banking Tracker profile ↗
CategoriesLending
Rank#98 of 255 in Lending
Buyers2 companies
HeadquartersUnited States

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Founders & story · from Fundwell’s own dossier

Fundwell began as an SMB-focused lending marketplace connecting business owners to multiple capital products — term loans, revenue-based financing, SBA loans, lines of credit, and non-dilutive capital. The company subsequently pivoted to also serve as an embedded lending infrastructure provider, offering API-first, white-label lending capabilities to platforms wanting to offer capital to their own customers under their own brand. This dual-track model — direct SMB lending plus B2B embedded capital — positions Fundwell as both a lender and a lending-as-a-service enabler.

Full dossier: Fundwell’s own stack, layer by layer →
Who uses Fundwell
2 companies disclose Fundwell in their stack
Town PrideAction Urgent Care
Buyer mix · 2 of 2 classified
E-commerce / DTC brand · 1Vertical SaaS / Healthcare · 1
US · 2
What the disclosures say
Town Pride
“Fundwell publicly lists Town Pride as a customer at fundwell.com/customer-stories/town-pride, explicitly noting 'Fundwell Solution: Revenue Based Financing' and quoting founder Tamara Moran praising Fundwell as a business partner.”
Action Urgent Care
“Fundwell publicly lists Action Urgent Care as a customer at https://www.fundwell.com/customer-stories/action-urgent-care, with a case study titled 'How Action Urgent Care Navigated Crisis with Seven Figure Funding'.”
View source · fundwell.com ↗
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What Fundwell runs on · from its own dossier
The third-party providers Fundwell itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Fundwell.
Open Banking
Plaid
Full dossier with evidence for each layer →
Alternatives to Fundwell

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm65 buyers →Klarna55 buyers →YouLend46 buyers →Mambu36 buyers →Stripe Capital33 buyers →Wisetack27 buyers →Liberis21 buyers →Afterpay16 buyers →
Share this rank

An embeddable badge for Fundwell’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #98 of 255 in Lending — Embedded Finance Index 2026
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<a href="https://www.embeddedfinanceindex.com/vendors/fundwell?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/fundwell.svg"
       alt="Ranked #98 of 255 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/fundwell/install" width="1" height="1" alt="" style="display:none">

Fundwell — frequently asked

Which companies use Fundwell?

2 companies are linked to Fundwell in the Embedded Finance Index 2026, through their own public disclosures or Fundwell's published customer list, including Town Pride and Action Urgent Care.

What does Fundwell do?

Fundwell is an embedded-finance provider in Lending. It ranks #98 of 255 Lending providers by linked companies.

What are the alternatives to Fundwell?

The most-named Lending alternatives to Fundwell are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).

Where is Fundwell headquartered?

Fundwell is headquartered in United States.

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