Fundwell
Also a provider — view Fundwell’s profile →“Can Fundwell become the go-to embedded lending marketplace infrastructure for SMB-facing platforms while simultaneously scaling direct business lending across multiple product types?”
Fundwell began as an SMB-focused lending marketplace connecting business owners to multiple capital products — term loans, revenue-based financing, SBA loans, lines of credit, and non-dilutive capital. The company subsequently pivoted to also serve as an embedded lending infrastructure provider, offering API-first, white-label lending capabilities to platforms wanting to offer capital to their own customers under their own brand. This dual-track model — direct SMB lending plus B2B embedded capital — positions Fundwell as both a lender and a lending-as-a-service enabler.