Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 8 companies across 1 category.
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Cielo is Brazil's largest card acquirer, founded in 1995 as a JV of Banco do Brasil and Bradesco. Originally focused on card-present acquiring via 'maquininhas', it expanded into e-commerce (Cielo e-Commerce / Braspag gateway), Pix acceptance, and merchant credit. Under intense competition from Stone, PagSeguro and Rede, it pivoted toward broader merchant services — direct lending, FX conversion, payment links, split payments — to defend margin.
Full dossier: Cielo’s own stack, layer by layer →Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/cielo/install" width="1" height="1" alt="" style="display:none">8 companies are linked to Cielo in the Embedded Finance Index 2026, through their own public disclosures or Cielo's published customer list, including Linx, Braspag, Bradesco Prime, Pagar.me, TOTVS, Vindi, Superlógica Tecnologias and PagBrasil.
Cielo is an embedded-finance provider in PSP. It ranks #46 of 528 PSP providers by linked companies.
The most-named PSP alternatives to Cielo are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).
Cielo is founded in 1995 and headquartered in Barueri, São Paulo, Brazil.
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