“Can Stone's online-payments arm become the default PSP, sub-acquirer and marketplace infrastructure for Brazilian e-commerce?”
Pagar.me was founded in 2013 as a Brazilian payment gateway by Henrique Dubugras and Pedro Franceschi (later founders of Brex). Acquired by StoneCo in 2016, it has since been positioned as Stone's online payments technology — evolving from a pure gateway into a full PSP combining gateway and sub-acquirer functionality. The current strategic focus is digital payments infrastructure (cards, Pix, recurring billing, split payments) for e-commerce, marketplaces and platforms in Brazil, with growing compliance scaffolding for marketplace operations under BACEN rules.
Pagar.me processes payments through Pagar.me (self-operated, Stone subsidiary), Stone (parent acquirer), GetNet, Cielo, PagSeguro, ERede and SafraPay.
Pagar.me uses Pagar.me KYC webapp (in-house biometric proof-of-life flow) for KYC and identity verification.
Pagar.me integrates with E-commerce platform integrations via Hub (app marketplace).
The Embedded Finance Index 2026 maps 3 layers in Pagar.me's stack: Payments / PSP (Pagar.me (self-operated, Stone subsidiary), Stone (parent acquirer), GetNet, Cielo and 3 others); KYC (Pagar.me KYC webapp (in-house biometric proof-of-life flow)); Accounting (E-commerce platform integrations via Hub (app marketplace)).
Pagar.me was founded by Henrique Dubugras and Pedro Franceschi and is founded in 2013, headquartered in Brazil.
Get a read on where your own stack stands against Pagar.me and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.