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Linx

“Can the largest retail-software footprint in Brazil be the distribution channel for embedded payments and marketplace commerce across LATAM?”

Founded1985
HQSão Paulo, Brazil
FoundersNércio Fernandes
Latest roundAcquired by TOTVS (2025)
ValuationR$3.05B (2025 acquisition price)
IndustryVertical SaaS / Retail
The story

Linx is Brazil's largest retail management software house (POS/ERP), founded in 1985 and IPO'd in 2019. In 2020 it was acquired by StoneCo for $1.1B, becoming Stone's software+payments vertical arm — that deal introduced Linx Pay, Gateway Linx, and QR Linx as embedded-payments products layered on top of Linx's retail ERP footprint. In July 2025 TOTVS completed the acquisition of Linx from Stone for R$3.05B (roughly half the Stone price), consolidating the company under the TOTVS retail umbrella and rebranding parts of it as 'TOTVS Linx'.

Last 12 months
2025-07
Product timeline
1985
Founded in São Paulo as a retail management software company· founding
2019
IPO on B3 (LINX3.SA)· ipo
2020
Merged with StoneCo in a $1.1B deal, expanding payments capabilities via Linx Pay· acquisition
2025
Acquired by TOTVS for R$3.05B, roughly half of what Stone had paid· acquisition
Acquisitions
Napse
LATAM retail solutions brand under the Linx umbrella
Plugg.to
Marketplace hub integration platform, powering the Linx Hub de marketplaces offering
Same company
Linx was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
Linx (TOTVS)1 layer →
The stack
3 layers disclosed in Linx’s embedded-finance stack
Payments / PSP
Linx Pay (self-operated)Gateway Linx Pay (self-operated)QR Linx (self-operated)AdyenStonePagar.meCieloRedeGetNetPagSeguroBraspagBradesco
Money movement
in the full report
Accounting
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Linx — frequently asked

Who is Linx's payment processor?

Linx processes payments through Linx Pay (self-operated), Gateway Linx Pay (self-operated), QR Linx (self-operated), Adyen, Stone, Pagar.me, Cielo, Rede and 4 others. Disclosed money-movement rails: Pix.

Which accounting software does Linx integrate with?

Linx integrates with Linx ERP (Microvix, Linx UX, Degust, LinxERP), Hub de marketplaces (70+ marketplaces via Plugg.to) and SAPI integration platform.

What is Linx's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in Linx's stack: Payments / PSP (Linx Pay (self-operated), Gateway Linx Pay (self-operated), QR Linx (self-operated), Adyen and 8 others); Money movement (Pix); Accounting (Linx ERP (Microvix, Linx UX, Degust, LinxERP), Hub de marketplaces (70+ marketplaces via Plugg.to) and SAPI integration platform).

Who founded Linx?

Linx was founded by Nércio Fernandes and is founded in 1985, headquartered in São Paulo, Brazil.

What companies has Linx acquired?

Linx's acquisitions include Napse and Plugg.to.

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