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Atomic

Provider
Unified Payroll/HRISPayrollBaaS

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 8 companies across 3 categories.

atomic.com ↗Also analysed as a company — its own stack →
CategoriesUnified Payroll/HRIS, Payroll, BaaS
Rank#4 of 23 in Unified Payroll/HRIS
Buyers8 companies
HeadquartersSalt Lake City / Holladay, UT, USA
Founded2019
FoundersJordan Wright, Scott Weinert, Andrea Martone
Raised$72.4M

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Founders & story · from Atomic’s own dossier

Atomic began as a payroll-connectivity API — 'Plaid for payroll' — enabling direct-deposit switching, income/employment verification, and tax-document access. It has since broadened into an 'action layer' for financial apps: payment-method switching (PayLink), subscription and bill management, and merchant-account authentication via on-device browser automation (Uplink). The 2026 PayDetect launch and Plaid partnership signal a move up the stack into transaction intelligence, competing/cooperating with aggregators rather than only payroll systems.

Latest round: Later Stage VC, $10M (per PitchBook)
Recent developments
  • 2026-07Announced partnership with Odynn for embedded travel/loyalty infrastructure using Atomic's Uplink. source ↗
  • 2026-08PayDetect listed in Plaid's transactions partner docs — enables income and subscription intelligence over existing Plaid integrations. source ↗
  • 2026-06CEO Jordan Wright published thesis piece ('AI Won't Embed Banking. Banking Will Embed AI.') responding to Plaid–OpenAI ChatGPT integration. source ↗
Full dossier: Atomic’s own stack, layer by layer →
Who uses Atomic
8 companies disclose Atomic in their stack
SkintecDirect Deposit SwitchUpholdDciFormanceSmartauthLillyTreasurUp
Buyer mix · 8 of 8 classified
Infrastructure / BaaS · 2Infrastructure / Payroll · 2Vertical SaaS / Healthcare · 2Fintech / Crypto · 1Infrastructure / Ledger · 1
US · 3EU · 2UK · 1
What the disclosures say
Direct Deposit Switch
“IBS Intelligence reports: 'Galileo launches direct deposit switch powered by Atomic' — https://ibsintelligence.com/ibsi-news/galileo-launches-direct-deposit-switch-powered-by-atomic/”
View source · ibsintelligence.com ↗
Uphold
“Subprocessor list names Atomic as 'Banking Partner (US Customers Only)', Cross River Bank as 'Banking Partner (US Customers Only)', LHV Bank Limited as 'Banking Partner (UK Customers Only)', LHV AS Pank (EE) as 'Banking Partner (EU Customers Only)', Optimus as 'Uphold card program (United Kingdom)', Exa Labs SAS as cov…”
Dci
“Atomic partnership confirmed via IBS Intelligence.”
Smartauth
“IBS Intelligence publicly lists Smartauth as a customer/product of Atomic: https://ibsintelligence.com/ibsi-news/atomic-launches-smartauth-to-enhance-payroll-system-integrations/ — Atomic launched SmartAuth to enhance payroll system integrations.”
View source · ibsintelligence.com ↗
Lilly
“IBS Intelligence publicly lists Lilly as a customer of Atomic (ibsintelligence.com: 'Lilly and Atomic to Give Americans an Easier Way to Save for Retirement').”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Atomic? Claim this profile above to unlock your own full list.
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What Atomic runs on · from its own dossier
The third-party providers Atomic itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Atomic.
Card Issuing
Galileo
Card Network
Mastercard
Payroll
Gusto Embedded
Tax
Column Tax
KYC
Experian
Open Banking
Plaid
Full dossier with evidence for each layer →
Alternatives to Atomic

Other Unified Payroll/HRIS providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Finch48 buyers →Apideck9 buyers →Argyle8 buyers →Remote7 buyers →Merge6 buyers →Pinwheel5 buyers →ADP4 buyers →Array4 buyers →
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Ranked #4 of 23 in Unified Payroll/HRIS — Embedded Finance Index 2026
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Atomic — frequently asked

Which companies use Atomic?

8 companies disclose Atomic in their stack in the Embedded Finance Index 2026, including Skintec, Direct Deposit Switch, Uphold, Dci, Formance, Smartauth, Lilly and TreasurUp.

What does Atomic do?

Atomic is an embedded-finance provider in Unified Payroll/HRIS, Payroll and BaaS. It ranks #4 of 23 Unified Payroll/HRIS providers by disclosed buyers.

What are the alternatives to Atomic?

The most-disclosed Unified Payroll/HRIS alternatives to Atomic are Finch (48 buyers), Apideck (9 buyers), Argyle (8 buyers), Remote (7 buyers), Merge (6 buyers) and Pinwheel (5 buyers).

Who founded Atomic?

Atomic was founded by Jordan Wright, Scott Weinert and Andrea Martone and is founded in 2019, headquartered in Salt Lake City / Holladay, UT, USA.

How much funding has Atomic raised?

Atomic has raised $72.4M in total.

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