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TreasurUp

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“Can a white-label business-banking channel vendor help incumbent banks close the productivity gap against fintechs and keep the daily FX, payments and liquidity relationship with SMB and mid-corp clients?”

Founded2016
HQUtrecht, Netherlands
FoundersNiels van Daatselaar
Latest roundSeries A
IndustryInfrastructure / BaaS
The story

Started as Easytrade inside Rabobank in 2016 building an online FX hedging front-end for the bank's business clients. Spun out via a Series A led by OFX with Rabobank remaining as shareholder, and repositioned as a white-label channel software vendor exclusively for banks. Has since expanded from FX into payments, liquidity management, cash flow forecasting, digital assets (stablecoins/tokenized deposits) and an agentic banking platform, distributed both through bank portals and through embedded ERP/accounting connectors (Connection Centre).

Last 12 months
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Product timeline
0
Spun off from Rabobank via Series A round with OFX as co-investor; expanded from FX into liquidity management and cash flow forecasting modules.· pivot
0
Launched Connection Centre for ERP/accounting embedded banking distribution and Agentic Business Banking Platform (three-layer composable, intelligence, orchestration model).· banking
2016
Founded (formerly known as Easytrade) as a Rabobank venture focused on online FX hedging for business banking clients.· pivot
The stack
3 layers disclosed in TreasurUp’s embedded-finance stack
Open banking
Salt Edge
Unified APIs
in the full report
FX & payouts
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.