“Can a white-label business-banking channel vendor help incumbent banks close the productivity gap against fintechs and keep the daily FX, payments and liquidity relationship with SMB and mid-corp clients?”
Started as Easytrade inside Rabobank in 2016 building an online FX hedging front-end for the bank's business clients. Spun out via a Series A led by OFX with Rabobank remaining as shareholder, and repositioned as a white-label channel software vendor exclusively for banks. Has since expanded from FX into payments, liquidity management, cash flow forecasting, digital assets (stablecoins/tokenized deposits) and an agentic banking platform, distributed both through bank portals and through embedded ERP/accounting connectors (Connection Centre).
TreasurUp connects to bank accounts through Salt Edge.
TreasurUp uses Movitz for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 4 layers in TreasurUp's stack: Open banking (Salt Edge); Unified APIs (Atomic); FX & payouts (Movitz); Treasury (treasurup).
TreasurUp was founded by Niels van Daatselaar and is founded in 2016, headquartered in Utrecht, Netherlands.
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