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Alma

Provider
Lending

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.

alma.com ↗Also analysed as a company — its own stack →
CategoriesLending
Rank#47 of 255 in Lending
Buyers3 companies
HeadquartersParis, France
Founded2018
Raised$210M+

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Founders & story · from Alma’s own dossier

Founded in France circa 2018, Alma built a BNPL installment payments platform targeting European merchants in e-commerce and point-of-sale. The company secured over $210M in combined equity and debt financing by 2022 and expanded from France into Germany, Belgium, Spain, and Italy. To scale operations, Alma partnered with Swan to automate merchant payout reconciliation via SEPA debit APIs and virtual cards, reducing operational overhead while growing its merchant base past 21,800 across Europe.

Latest round: Series C, 2022
Full dossier: Alma’s own stack, layer by layer →
Who uses Alma
3 companies disclose Alma in their stack
Maisons Du MondeSNCF ConnectLa Redoute
Buyer mix · 3 of 3 classified
E-commerce / Retail · 2Marketplace / Travel · 1
EU · 3
What the disclosures say
Maisons Du Monde
“Alma's blog/case study explicitly names Maisons du Monde as a customer using Alma's payment-in-instalments solution across online and in-store channels.”
SNCF Connect
“sncf-connect.com pay-in-installments page: 'installment payments by credit card, in partnership with Alma' for bookings €120–€1,999/€2,000.”
La Redoute
“Alma press release (September 2025) and almapay.com blog confirm La Redoute launched Alma BNPL in France in June 2025 for 2x/3x/4x installment payments from €100.”
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What Alma runs on · from its own dossier
The third-party providers Alma itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Alma.
PSP
StripeAdyenCheckout.com
BaaS
Swan
Card Issuing
Swan
Full dossier with evidence for each layer →
Alternatives to Alma

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm65 buyers →Klarna55 buyers →YouLend46 buyers →Mambu36 buyers →Stripe Capital33 buyers →Wisetack27 buyers →Liberis21 buyers →Afterpay16 buyers →
Share this rank

An embeddable badge for Alma’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #47 of 255 in Lending — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/alma?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/alma.svg"
       alt="Ranked #47 of 255 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/alma/install" width="1" height="1" alt="" style="display:none">

Alma — frequently asked

Which companies use Alma?

3 companies are linked to Alma in the Embedded Finance Index 2026, through their own public disclosures or Alma's published customer list, including Maisons Du Monde, SNCF Connect and La Redoute.

What does Alma do?

Alma is an embedded-finance provider in Lending. It ranks #47 of 255 Lending providers by linked companies.

What are the alternatives to Alma?

The most-named Lending alternatives to Alma are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).

Where is Alma headquartered?

Alma is founded in 2018 and headquartered in Paris, France.

How much funding has Alma raised?

Alma has raised $210M+ in total.

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