Alma
Also a provider — view Alma’s profile →“Can Alma become the default guaranteed-installment payment method for European merchants across both online and in-store channels?”
Founded2018
HQParis, France
Total raised$210M+
Latest roundSeries C, 2022
IndustryFintech / Lending
The story
Founded in France circa 2018, Alma built a BNPL installment payments platform targeting European merchants in e-commerce and point-of-sale. The company secured over $210M in combined equity and debt financing by 2022 and expanded from France into Germany, Belgium, Spain, and Italy. To scale operations, Alma partnered with Swan to automate merchant payout reconciliation via SEPA debit APIs and virtual cards, reducing operational overhead while growing its merchant base past 21,800 across Europe.
Last 12 months
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Product timeline
2018
Alma founded in France as a BNPL installment payment provider for merchants.· lending
2022
Raised $210M (Series C + debt) to expand across Europe including Germany, Belgium, Spain, and Italy.· lending
2023
Integrated with Swan for SEPA debit orchestration and single-use virtual card merchant payouts to automate reconciliation.· banking
The stack
5 layers disclosed in Alma’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting gap: significant
6 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.