“Can a 180-year-old French mail-order brand fully reinvent itself as Europe's leading digital-first home & fashion e-commerce platform?”
Founded in 1837 as a French wool merchant, La Redoute evolved through the 20th century into a leading mail-order and then multichannel retailer specializing in women's apparel and home decor. After decades as part of Kering/PPR's Redcats Group, the company was sold to management in 2014 in a landmark MBO, enabling a digital-first transformation. Under Galeries Lafayette Group ownership, La Redoute has repositioned as a pure-play e-commerce brand with embedded payments modernization (Stripe migration in 2023) and BNPL expansion (Alma, 2025) as strategic growth levers.
La Redoute's cards run on Mastercard.
La Redoute's lending and capital products are provided by Alma and Sofinco.
La Redoute uses Global-e for FX and cross-border payouts.
La Redoute integrates with Xero and Mirakl.
The Embedded Finance Index 2026 maps 5 layers in La Redoute's stack: Payments / PSP (Stripe and Mangopay); Card network (Mastercard); Lending (Alma, Sofinco, BNPL 2x/3x/4x sans frais (Alma), Carte La Redoute revolving credit (Sofinco) and 1 other); FX & payouts (Global-e); Accounting (Xero and Mirakl).
La Redoute was founded by Joseph Pollet and is founded in 1837, headquartered in Roubaix, France.
Get a read on where your own stack stands against La Redoute and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.