Gusto Embedded customer statistics 2026
- Gusto Embedded is linked to 50 companies in the Embedded Finance Index through their public disclosures and Gusto Embedded's own customer lists (Embedded Finance Index, October 2026).
- Gusto Embedded ranks #1 of 33 payroll providers by number of linked companies (Embedded Finance Index, October 2026).
- Companies link to Gusto Embedded most often for Payroll (50) and Insurance (3) (Embedded Finance Index, October 2026).
- Of the companies linked to Gusto Embedded with a known segment, 56% are in Vertical SaaS (28 of 50) (Embedded Finance Index, October 2026).
- Of the companies linked to Gusto Embedded with a known segment, 24% are in Horizontal SaaS (12 of 50) (Embedded Finance Index, October 2026).
- Of the companies linked to Gusto Embedded with a known segment, 8% are in Bank (4 of 50) (Embedded Finance Index, October 2026).
- Of the companies linked to Gusto Embedded with a known headquarters, 90% are headquartered in the US (45 of 50) (Embedded Finance Index, October 2026).
- About 30% of the companies linked to Gusto Embedded also use Stripe (Embedded Finance Index, October 2026).
- About 25% of the companies linked to Gusto Embedded also use Plaid (Embedded Finance Index, October 2026).
- About 10% of the companies linked to Gusto Embedded also use guideline (Embedded Finance Index, October 2026).
- About 10% of the companies linked to Gusto Embedded also use Mastercard (Embedded Finance Index, October 2026).
- About 10% of the companies linked to Gusto Embedded also use Unit (Embedded Finance Index, October 2026).
How to cite these statistics
Embedded Finance Index, October 2026, published by Apideck. https://www.embeddedfinanceindex.com/statistics/vendors/gusto-embedded. Figures are recomputed as dossiers are added; quote the month alongside the number.