Plaid customer statistics 2026
- Plaid is linked to 298 companies in the Embedded Finance Index through their public disclosures and Plaid's own customer lists (Embedded Finance Index, October 2026).
- Plaid ranks #1 of 87 open banking providers by number of linked companies (Embedded Finance Index, October 2026).
- Companies link to Plaid most often for Open Banking (298), KYC (7) and PSP (3) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known segment, 34% are in Fintech (101 of 298) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known segment, 24% are in Vertical SaaS (73 of 298) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known segment, 22% are in Infrastructure (65 of 298) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known headquarters, 80% are headquartered in the US (232 of 289) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known headquarters, 7% are headquartered in the UK (19 of 289) (Embedded Finance Index, October 2026).
- Of the companies linked to Plaid with a known headquarters, 6% are headquartered in the EU (18 of 289) (Embedded Finance Index, October 2026).
- About 25% of the companies linked to Plaid also use Stripe (Embedded Finance Index, October 2026).
- About 10% of the companies linked to Plaid also use Visa (Embedded Finance Index, October 2026).
- About 5% of the companies linked to Plaid also use Mastercard (Embedded Finance Index, October 2026).
- About 5% of the companies linked to Plaid also use Adyen (Embedded Finance Index, October 2026).
- About 5% of the companies linked to Plaid also use Stripe Connect (Embedded Finance Index, October 2026).
How to cite these statistics
Embedded Finance Index, October 2026, published by Apideck. https://www.embeddedfinanceindex.com/statistics/vendors/plaid. Figures are recomputed as dossiers are added; quote the month alongside the number.