guideline customer statistics 2026
- guideline is linked to 11 companies in the Embedded Finance Index through their public disclosures and guideline's own customer lists (Embedded Finance Index, October 2026).
- guideline ranks #3 of 37 retirement / wealth providers by number of linked companies (Embedded Finance Index, October 2026).
- Companies link to guideline most often for Retirement / Wealth (11) (Embedded Finance Index, October 2026).
- Of the companies linked to guideline with a known segment, 36% are in Fintech (4 of 11) (Embedded Finance Index, October 2026).
- Of the companies linked to guideline with a known headquarters, 64% are headquartered in the US (7 of 11) (Embedded Finance Index, October 2026).
- About 35% of the companies linked to guideline also use Gusto Embedded (Embedded Finance Index, October 2026).
How to cite these statistics
Embedded Finance Index, October 2026, published by Apideck. https://www.embeddedfinanceindex.com/statistics/vendors/guideline. Figures are recomputed as dossiers are added; quote the month alongside the number.