← Embedded Finance Index 2026/Vendor

Pine Labs

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.

pinelabs.com ↗Also analysed as a company — its own stack →
CategoriesPSP
Rank#149 of 498 in PSP
Buyers3 companies
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Who uses Pine Labs
3 companies disclose Pine Labs in their stack
ZenotiWoohooZerodha
Buyer mix · 3 of 3 classified
E-commerce / Gift cards · 1Fintech / Investment · 1Vertical SaaS / Salon, Spa, Medspa & Fitness · 1
APAC · 2US · 1
What the disclosures say
Zenoti
“trust.zenoti.com/subprocessors lists Adyen and Stripe. go.zenoti.com/zpay-agreement.html names Adyen N.V. as the Processor for Zenoti Payments. help.zenoti.com lists supported gateways: Zenoti Payments (US/CA/UK), Payment Express + Ezypay (AU/NZ), JusPay + Plutus/Pine Labs (India). airpay.in appears in subprocessors.”
Woohoo
“https://www.woohoo.in/emi — 'Gift Now, Pay Later... select the EMI option at checkout, and pick the credit card plan that suits you best.' This is credit-card-issuer-funded EMI offered via Pine Labs, not a third-party lending orchestrator.”
View source · woohoo.in ↗
Zerodha
“Zerodha support: 'Zerodha uses NTT DATA payment services (ATOM) and Pine labs payment gateway (Billdesk) as its payment gateway vendors... if funds are transferred through an IDFC 3-in-1 account, ICICI, SBI, HDFC, Kotak or Axis bank, clients will not be redirected to NTT or Pine labs as Zerodha has a direct payment gat…”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Pine Labs? Claim this profile above to unlock your own full list.
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Alternatives to Pine Labs

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe694 buyers →Adyen256 buyers →PayPal134 buyers →Checkout.com110 buyers →Worldpay78 buyers →Mollie56 buyers →Braintree52 buyers →Pix50 buyers →
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Ranked #149 of 498 in PSP — Embedded Finance Index 2026
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