← Embedded Finance Index 2026

TicketingHub

Can a bootstrapped, flat-3%, bring-your-own-gateway booking platform out-economize FareHarbor, Bókun and Peek Pro for tour operators?

Founded2013
HQWest Malling, Kent, United Kingdom
FoundersCarl Edouard Pihl
Total raisedBootstrapped
IndustryVertical SaaS / Tours & Attractions Ticketing
The story

TicketingHub is a bootstrapped UK vertical-SaaS booking platform for tour operators, attractions and activity providers. Rather than building its own payments rail, it operates a 'bring your own payment gateway' model — every merchant must connect their own Stripe (recommended), SumUp, or other supported PSP, and TicketingHub simply orchestrates checkout, POS, OTA channel management and reporting on top. The company charges a flat 3% per booking with no monthly fee. Its embedded-finance footprint is deliberately thin: no BaaS, no lending, no wallets — the merchant of record is always the operator.

Last 12 months
2026
Product timeline
2013
TicketingHub founded by Carl Edouard Pihl as a cloud ticketing/reservation platform for tour operators.· launch
2014
Early adoption by walking tour and event operators (customer references cite continuous use since 2014).· traction
2018
GDPR-era privacy policy and third-party subprocessor list published (May 2018).· compliance
2026
Reports 300+ operator clients across 200+ cities, processing $200M+ per year; flat 3% per-booking pricing (card, cash, OTAs).· traction
The stack
2 layers disclosed in TicketingHub’s embedded-finance stack
Payments / PSP
StripeSumUpSpreedly
Accounting
in the full report
Accounting gap: minor
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.