“Can a vertical booking platform for small service businesses become the full operating system — including payments — by owning scheduling, CRM, storefront and checkout in one stack?”
Omnify is a vertical SaaS platform targeting service businesses — kids' activities, swim schools, yoga/fitness studios, music schools, camps, parties — originally positioned as a booking/scheduling platform. Over time it moved up the stack to become 'the modern OS' for these businesses, adding CRM, memberships, storefront, mobile check-in and payments. Payments evolved from pure Stripe/PayPal/Razorpay integrations into a branded 'Omnify Payments' offering that the company monetizes via tiered transaction fees (5% on free, down to 0.5% on top plan) — classic embedded-finance play where the SaaS owns the merchant-of-record-adjacent relationship.
Omnify processes payments through Stripe, PayPal, Razorpay, PayTrace and Omnify Payments (self-branded).
Omnify integrates with QuickBooks (via Zapier) and Xero (via Zapier).
The Embedded Finance Index 2026 maps 2 layers in Omnify's stack: Payments / PSP (Stripe, PayPal, Razorpay, PayTrace and 1 other); Accounting (QuickBooks (via Zapier) and Xero (via Zapier)).
Omnify was founded by Manik Mehta and Kabandi Saikia and is headquartered in Mountain View, CA (Omnify Inc., Delaware-registered).
Get a read on where your own stack stands against Omnify and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.