“Can Brazil's dominant retail ERP become the financial operating system for 60,000+ retailers by embedding payments, Pix, and financial services directly into their POS and management software?”
Founded in 1985 as a retail ERP and POS software provider, Linx grew to become the largest retail management software company in Latin America with 40%+ market share in Brazil. In 2020, StoneCo acquired Linx for $1.1B to embed payments and financial services directly into the retail management stack — a classic Trojan horse fintech play. In July 2025, TOTVS completed acquisition of Linx for BRL 3.05B (roughly half what Stone paid), folding it into TOTVS's broader enterprise software ecosystem as 'TOTVS Linx,' with continued focus on embedding financial services into retail operations.
Linx (TOTVS) processes payments through Stone (self-operated via StoneCo heritage), Pagarme, PagSeguro and Linx Pay (self-operated). Disclosed money-movement rails: Pix.
Linx (TOTVS) integrates with TOTVS Winthor.
The Embedded Finance Index 2026 maps 3 layers in Linx (TOTVS)'s stack: Payments / PSP (Stone (self-operated via StoneCo heritage), Pagarme, PagSeguro and Linx Pay (self-operated)); Money movement (Pix); Accounting (TOTVS Winthor).
Linx (TOTVS) was founded by Nércio Fernandes and is founded in 1985, headquartered in São Paulo, Brazil.
Get a read on where your own stack stands against Linx (TOTVS) and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.