Cin7
“Can an inventory management SaaS become the financial operating layer — payments, lending, FX — for product-selling SMBs?”
Founded2012
HQDenver, Colorado, USA (Cin7 Americas, Inc.); originally Auckland, New Zealand
FoundersDanny Ing
Latest round$500M single-asset continuation fund (Nov 2024, led by CVC Secondary Partners)
IndustryHorizontal SaaS / Inventory Management
The story
Cin7 evolved from Danny Ing's New Zealand web design business Datum Connect into a cloud-based inventory management platform in 2012. After Rubicon Technology Partners took a controlling stake, Cin7 consolidated the SMB inventory market by acquiring DEAR Systems (rebranded Cin7 Core) and Orderhive. In 2023-2024 Cin7 layered embedded finance — Cin7 Pay (Stripe-powered payments) and Cin7 Capital (Stripe Capital lending) — turning an inventory ERP into a monetization surface for financial primitives.
Product timeline
2012
Cin7 founded by Danny Ing, pivoting his web design business Datum Connect to inventory management· pivot
2021
Acquired DEAR Systems (now Cin7 Core) and Orderhive· acquisition
2023
Launched Cin7 Pay — embedded B2B payments powered by Stripe· banking
2024
Launched Cin7 Capital powered by Stripe (Stripe Capital) for embedded financing· lending
2024
Rubicon Technology Partners closes $500M continuation fund for Cin7· acquisition
Acquisitions
The stack
5 layers disclosed in Cin7’s embedded-finance stack
Payments / PSP
Lending
in the full report
Open banking
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: none
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.